| №245 | Wednesday, September 2, 2026 | 06:30 AM ET | |||||
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Independent reporting on tech & markets
TechEchelon
● The Brief
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Good morning. Tim Cook's 15-year run atop Apple is over, and John Ternus, the company's longtime hardware engineering chief, is now in charge of the $4.7 trillion company. Cook isn't leaving entirely — he's shifting into an executive chairman role and staying involved with policymakers — but the operational weight now falls on Ternus at an unusually tricky moment. A global memory chip shortage, driven by AI server demand, has already pushed Apple to raise prices on MacBooks and iPads, and many expect iPhones to follow. On top of that, Apple has been widely seen as trailing rivals in building out its own AI capabilities, a gap Ternus inherits without the benefit of a honeymoon period. How he handles pricing, supply chains, and Apple's AI strategy in his first few months will say a lot about the company's next decade. Below: today's five recent stories across markets, AI, policy, and security. | |||||
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● THE BRIEF · DAILY
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