Nectar Social, an agentic marketing platform co-founded by two former Meta employees, closed a $30 million Series A led by Menlo Ventures and its Anthropic-affiliated Anthology Fund, with plans to expand its AI-driven platform for brand management across social channels.
Nectar Social, an AI-powered marketing platform, announced Thursday it has closed a $30 million Series A funding round led by Menlo Ventures and its Anthology Fund, the vehicle Menlo created alongside Anthropic.
The company, which exited stealth last year, describes itself as an agentic operating system for marketers. Nectar Social uses autonomous AI agents to help brands manage social activity, moderation, creator workflows, competitive intelligence, and commerce conversations end-to-end, the company said.
A key feature of the platform is its data partnerships with companies including Meta and Reddit, which allow Nectar's AI agent to pull and consolidate data from multiple platforms into a single interface. The arrangement is designed to reduce the need for brands to juggle separate tools for each platform they operate on.
Nectar Social was co-founded by sisters Misbah and Farah Uraizee, both former Meta employees. Misbah serves as CEO.
"The buying conversation has moved into social, and no human team can staff every place it happens," Misbah told TechCrunch. "We're accelerating our category lead in building the operating system that lets brands show up everywhere."
The CEO said the new capital will go toward expanding the company's headcount across applied AI, engineering, and go-to-market functions.
The round drew participation from several notable investors alongside Menlo Ventures, including Gwyneth Paltrow's Kinship Ventures, GV, and True Ventures. Among Nectar Social's current clients are Liquid Death, Figma, and e.l.f Beauty.
The raise comes as the broader AI investment landscape continues to concentrate capital in platforms positioned at the intersection of automation and enterprise software. Menlo Ventures, through its Anthology Fund, has been an active backer of companies in the Anthropic ecosystem — a strategy the firm is extending into applied AI tools for marketers.
The round also arrives against a backdrop of widening debate within the tech industry about who benefits from the AI boom. Menlo Ventures partner Deedy Das published a lengthy social media post on Friday describing a sharp divide in financial outcomes, estimating that roughly 10,000 people — founders and employees at companies such as OpenAI, Anthropic, and Nvidia — have accumulated retirement wealth of well above $20 million, while many software engineers worry about the long-term value of their skills.
Das described the mood in San Francisco as "pretty frenetic right now," with "the divide in outcomes is the worst I've ever seen." The post drew both sympathy and criticism online, with entrepreneur Deva Hazarika arguing that those discussed in the post are "incredibly fortunate and can simply make a choice to be happy."
For Nectar Social, the $30 million infusion positions the company to push further into a crowded but rapidly evolving market for AI-native marketing tools, where the central competitive question is whether autonomous agents can reliably replace the coordination work that brand teams currently handle manually.
Jay Goldberg is a staff writer at TechEchelon covering technology, markets, and policy. He files the breaking news and deal coverage that move the publication's core desks.
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