Uber Unveils Hotel Bookings, AI Voice Feature, and Shopping Tools at Annual Go-Get Event

Uber announced a suite of new features Wednesday at its annual Go-Get product showcase in New York, including hotel bookings powered by Expedia, an AI voice ride-booking tool built on OpenAI models, and a shopping service that extends beyond stores already on the platform.

The announcements signal Uber's continued push to position itself as an all-in-one super app, moving well beyond its ridesharing origins into verticals that include travel, grocery delivery, and autonomous vehicles.

CEO Dara Khosrowshahi framed the expansion as a natural extension of the company's existing role in global travel. "Uber is already the go-to platform for global travel," he told a live audience at the event. "If we're the first app that you open when you get into your city, it's only natural for us to try to make the entire trip, the entire experience, simpler."

On hotel bookings, Uber is partnering with Expedia Group to offer more than 700,000 accommodation options for U.S. users. A dedicated hotel icon within the Uber app will allow users to filter results by price, ratings, and amenities. Uber One members will receive a 20% discount on a rotating selection of hotels, plus 10% back in Uber One credits. The company also plans to add home rentals through Vrbo later this year. Khosrowshahi previously served as CEO of Expedia before joining Uber.

The hotel offering puts Uber in direct competition with established travel booking platforms, including Booking Holdings and Airbnb.

For AI-assisted bookings, Uber is rolling out a voice chatbot that lets users arrange rides through a conversational prompt. The feature runs on OpenAI models. "At Uber, we use a whole range of AI tools from leading providers as well as our own AI stack — from core engineering to AI-powered products," the company said in a statement. The voice tool adds to a growing list of AI integrations at Uber, which earlier this year introduced a cart assistant for grocery delivery on Uber Eats and AI-powered menu descriptions.

Uber's new shopping feature lets users send photos and details to a personal shopper to purchase items from stores that do not have a presence on the Uber platform, with customers paying the in-store price of the item.

On the travel experience side, Uber One members can now earn ride credits and zero-dollar delivery fees while abroad, with those rewards accessible upon returning to the United States. The app will also surface points of interest and tourist highlights for travelers in unfamiliar cities.

Two additional travel-adjacent features round out the announcements. A room service option will allow hotel guests to receive door delivery of commonly forgotten essentials such as toothbrushes. Separately, customers booking Uber Black or Uber Black SUV rides will be able to add Uber Eats items — including coffee — for drivers to pick up en route. That program will launch across Atlanta, Austin, Los Angeles, Philadelphia, San Diego, and San Francisco over the coming weeks.

The Go-Get showcase did not center on Uber's autonomous vehicle ambitions, even as the company continues to pursue driverless technology alongside other bets including freight, chauffeur services, skiing, and a partnership with Joby Aviation for all-electric air taxi services.

The breadth of Wednesday's announcements reinforces that Uber is betting on platform breadth — rather than any single vertical — to drive user growth and differentiation, a strategy that will face a direct test as it encroaches on territory held by entrenched players in travel booking and retail.