№289|04:52 PM ET
Independent reporting on technology, markets & policy
TechEchelon
Anchor / №01·BUSINESS & FINANCE

E.l.f. Beauty CFO Mandy Fields on Tariff Refunds, Price Rollbacks, and a 23% Marketing Commitment

E.l.f. Beauty CFO Mandy Fields says the company is directing most of a roughly $50 million tariff refund toward marketing, while selectively keeping prices low only for the 10% of products that saw meaningful sales gains after rollbacks.

MS
Marc Sabatini
01:02 PM ET · 3 MIN · 4 HR AGO
● THE BRIEF · DAILY NEWSLETTER

Five stories every morning. Before the opening bell.

Written for readers who already know the basics — markets, AI, and the policy decisions that shape both.

Mon — Fri · 06:30 ET · Free

No spam · Unsubscribe anytime