The Brief · 2026-09-30 · web archive  ·  Get it in your inbox →  ·  All editions
Five stories every morning, before the opening bell. Wednesday, September 30, 2026.
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№273  |  Wednesday, September 30, 2026  |  06:30 AM ET
Independent reporting on tech & markets
TechEchelon
● The Brief

Good morning. The federal government now has an official position on what to call the technology reshaping the economy, and it's not "AI." President Trump signed an executive order Tuesday directing every agency to purge the terms "artificial intelligence" and "AI" from official communications and replace them with "super intelligence," a rebrand he unveiled during a White House day that also produced a voluntary industry safety accord and a new government chatbot built on Google and xAI models. The semantic shift might sound like theater, but it's arriving alongside real policy: agencies are being told to rewrite procurement documents, public materials, and correspondence around the new terminology, even as a fresh poll shows only a quarter of Americans approve of how the administration is handling AI in the first place. Worth remembering here is the gap between the administration's rhetorical embrace of the industry and the public's wariness of it, a gap that this order does nothing to close. Below: today's five recent stories across markets, AI, policy, and security.

№01 · ARTIFICIAL INTELLIGENCE

Meta's Muse AI Agent Has Wiped Billions From Consumer Stocks Since Its September Launch

Meta's Muse AI agent has sparked a sharp sell-off in consumer stocks since its September 8 launch, with Planet Fitness down 20%, Airbnb off 13%, and Booking Holdings falling 16% on fears that AI-driven automation will erode customer inertia business models.

Sara Montes de Oca   ·   Read the story →

№02 · POLITICS

Trump Orders Executive Branch to Replace "Artificial Intelligence" With "Super Intelligence"

President Trump signed an executive order Tuesday requiring all federal agencies to replace the terms "artificial intelligence" and "AI" with "super intelligence," as a new poll found only 25% of Americans approve of his handling of the technology.

Marc Sabatini   ·   Read the story →

№03 · ARTIFICIAL INTELLIGENCE

Tech CEOs Sign White House "Superintelligence" Accord in Voluntary Self-Policing Pledge

AI industry leaders signed a voluntary self-policing accord at the White House on Tuesday as President Trump declared the U.S. government would officially adopt the term "superintelligence" in place of "artificial intelligence."

TechEchelon Staff   ·   Read the story →

№04 · ARTIFICIAL INTELLIGENCE

Trump Calls for AI Self-Regulation After White House Luncheon with Top Tech Leaders

President Trump called for AI self-regulation and defended data center expansion after a White House luncheon with top tech executives including Nvidia's Jensen Huang, Meta's Mark Zuckerberg, and Anthropic's Dario Amodei.

Marc Sabatini   ·   Read the story →

№05 · ARTIFICIAL INTELLIGENCE

Trump Administration Launches America.gov Chatbot Powered by Google Gemini and xAI's Grok

The Trump administration launched America.gov on Tuesday, a government chatbot powered by Google's Gemini and xAI's Grok, aimed at helping the 40 million people who interact with federal websites daily.

TechEchelon Staff   ·   Read the story →

● THE BRIEF · DAILY

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