Meta to Test AI Subscription Plans Starting at $7.99 a Month

Meta Platforms confirmed Wednesday that it will begin testing paid subscription tiers for its Meta AI app and website, marking the company's first attempt to charge users directly for artificial intelligence features as it seeks revenue beyond advertising.

The two plans — Meta One Plus at $7.99 a month and Meta One Premium at $19.99 a month — will enter testing next month in Singapore, Guatemala, and Bolivia. A free version of the app and site will remain available.

Naomi Gleit, Meta's head of product, announced the testing in an Instagram video, saying the plans "give people who use Meta AI more to work with, more capacity, bigger, more complex requests, and more room to create for businesses and creators."

The higher-priced Meta One Premium tier offers additional computing capacity for more comprehensive responses along with other advanced features. Gleit said the company is also offering "premium tools that allow you to enhance presence, supercharge content, automate tasks, and protect your brand."

Meta launched a standalone Meta AI app in April of last year. CEO Mark Zuckerberg signaled the move toward paid tiers a month after that launch, saying that as Meta AI improved, the company could offer "a subscription service so that people can pay to use more compute."

The subscription announcement positions Meta more directly against paid AI offerings from OpenAI, Anthropic, and Google Gemini, all of which already operate tiered pricing models for their AI products.

Last month, Meta debuted a new AI model called Muse Spark — originally code-named Avocado — the first release from its Muse series developed by Meta Superintelligence Labs. That unit is led by Alexandr Wang, formerly CEO of Scale AI, whom Meta brought on as part of its $14.3 billion investment in Scale AI.

Meta shares rose nearly 4% on Wednesday, the same day the subscription plans were confirmed.

The subscription testing comes as the broader AI industry navigates mounting pressure to demonstrate that consumer AI products can generate sustainable revenue at scale. For Meta, whose business remains heavily dependent on advertising, the paid AI tiers represent a structural shift in how the company could monetize its AI investments — even if the initial rollout is limited to three markets.

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