OpenAI on Friday announced ChatGPT Wallet, a new payment feature that enables its "dots" artificial intelligence agents to complete purchases on behalf of users, marking the company's most direct foray yet into agentic commerce.
The company built the product in partnership with American Express, Mastercard, and Visa, allowing cardholders to retain their existing credit card rewards and consumer protections when transacting through the feature.
The mechanics are designed to keep raw financial credentials out of reach of the AI agents themselves. Eligible users enter their card information once, then prompt their dot to locate items to buy and approve each purchase through a security check. Rather than accessing the user's actual card details, OpenAI's dots agents receive a "payment token" from the payment networks — a scoped card number, security code, and expiration date specific to a single transaction.
"Our goal here is to really focus on merchants and our network partners and start building out a really great foundation that's safe and easy to use," Chaya Nayak, who leads product for monetization and payments at OpenAI, told CNBC.
ChatGPT Wallet is initially available only to OpenAI's Pro subscribers in the United States who are 18 or older. The limited rollout is deliberate. Luke Gebb, executive vice president and global head of innovation at Amex, said the constrained launch is the "right approach to make sure things are working," adding that OpenAI can choose to "turn up the volume" on the feature at any point given the platform's scale.
OpenAI's ChatGPT supports more than 1.2 billion weekly active users and nearly 100 million paying subscribers as of the end of the third quarter — a base that gives the company considerable leverage as it courts merchants and payment networks.
Purchases made through ChatGPT Wallet could eventually generate a new revenue stream for OpenAI, but the company said it is not taking a cut of transactions at launch. The priority, the company indicated, is building merchant relationships and establishing itself as a credible platform for agentic shopping.
OpenAI introduced the dots agents at its annual developer conference in late September. The ChatGPT Wallet announcement builds on a series of earlier commerce experiments that produced mixed results — the company launched an "Instant Checkout" feature last fall before quickly pivoting away from it, then rolled out a revamped shopping experience in March aimed at product discovery and comparison.
Nayak framed the wallet as the logical next step from that discovery work. "We think that this is the next step, where if someone found something they're really excited to buy, then we want to be able to get them through to that endpoint," she said.
The launch arrives amid a broader reckoning for merchants navigating the rise of personal AI agents. Not all vendors are welcoming them: United Airlines said Wednesday it will block agents from accessing its systems to book tickets, and Amazon prevents the agents from purchasing products on its platform. OpenAI acknowledged Friday that agentic commerce remains in its "early days" and published tools and guidance alongside the wallet announcement to help businesses avoid inadvertently blocking OpenAI's agents.
"It's going to take time for the ecosystem to build the right infrastructure to be able to make this experience really amazing and seamless across all of their sites," Nayak said.
How quickly merchants adapt — and whether OpenAI eventually moves to monetize the transaction flow — will determine the degree to which ChatGPT Wallet reshapes the online shopping landscape.
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