Samsung Electronics America has cut jobs and offered relocation packages to hundreds of U.S. workers as it moves its headquarters from Englewood Cliffs, New Jersey, to Texas, with 739 roles in New Jersey and roughly 100 in Plano affected.
Samsung Electronics America has laid off workers at its U.S. consumer electronics operations and offered relocation packages to others as it prepares to shift its headquarters from New Jersey to Texas, according to documents and two people familiar with the matter.
The South Korean tech company said in a statement that 739 roles at its Englewood Cliffs, New Jersey, offices have been affected by the planned headquarters move. A majority of those workers received relocation offers, though others were let go, the company said without providing further detail.
At Samsung Electronics America's Plano, Texas office, approximately 100 workers — including staff in its mobile division — have been let go, according to one person who said they were among those laid off. Sources declined to be identified due to the sensitivity of the matter.
Samsung Electronics America, known as SEA, focuses on consumer electronics and does not include the company's chip operations. SEA employs roughly 1,200 workers in New Jersey, according to a press release from U.S. Representative Josh Gottheimer, who attended an event marking the opening of the Englewood Cliffs offices in September — less than a year before the relocation was announced.
Documents reviewed by journalists show that the unit notified some employees on June 30 of an "enterprise-wide reduction-in-force," describing a "significant number of impacts." More than 30 workers, including senior sales and marketing officials in Texas and New Jersey, indicated on LinkedIn that they had been let go or had departed the company over the past several weeks.
The cuts highlight sharply diverging fortunes within Samsung. The company has flagged an expected 19-fold jump in second-quarter profit driven by AI-fueled chip demand, and last month announced plans to invest hundreds of billions of dollars in new chip manufacturing plants. Its mobile division, by contrast, is expected to post its first-ever loss, amid intense competition from Apple and pressure from Chinese rivals including TCL and Hisense in televisions and home appliances.
Higher chip costs tied to the AI boom have weighed on earnings across Samsung's consumer electronics product lines.
Samsung said in its statement that there is currently no broad, global restructuring underway within its consumer product business. The headquarters relocation is intended to foster "stronger collaboration and optimize the organization by bringing more teams together within a growing technology and AI ecosystem," the company said.
A current SEA employee said workers are concerned that the recent cuts could be followed by additional layoffs and a consolidation of the company's appliance, home entertainment, and mobile divisions as resources are redirected toward chips.
Separately, Samsung's IT services affiliate Samsung SDS America has flagged that 179 roles could be cut at Ridgefield Park, New Jersey, according to a June notice filed under state law. Samsung said those changes stem from the relocation of Samsung SDS's North American headquarters and are unrelated to layoffs or restructuring.
Samsung Electronics had 11,770 employees in the United States as of the end of 2025, a figure that includes workers in its chip division.
The move to Texas follows a pattern among large technology companies. Tesla, Oracle, and others have relocated headquarters or major operations to the state, citing lower taxes and business-friendly regulations. Texas is already home to Samsung's chip factories as well as a mobile hub in Plano. Samsung's job reductions also mirror workforce actions taken by Microsoft, Amazon, and Meta, which have trimmed headcount while directing spending toward AI infrastructure.
With its chip business surging and its consumer electronics units under pressure, Samsung faces a widening internal divide — one that the Texas consolidation is unlikely to resolve on its own.
Jay Goldberg is a staff writer at TechEchelon covering technology, markets, and policy. He files the breaking news and deal coverage that move the publication's core desks.
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