Lowe's is entering the drone delivery space in a partnership with DoorDash and Alphabet's Wing, making it the first home improvement retailer to offer the service, the company said Thursday.
The program gives customers access to more than 100 products with delivery windows as fast as 20 minutes. A pilot is already operating out of a store in Matthews, North Carolina, with the company evaluating expansion from there.
Customers place orders through the DoorDash app, where drone delivery appears as a fulfillment option for eligible users. The drones carry loads of roughly 2.5 pounds per flight and operate within a 5-mile radius of the pilot store.
Seemantini Godbole, Lowe's chief information and artificial intelligence officer, said the service addresses a recurring pain point for both do-it-yourself and professional customers. "Drone delivery fits perfectly because this was one of the friction points, like you're doing a project, and you're getting interrupted," Godbole said. "[But] you never left your home, you never left your job site, and then you just continued with the project. That's the whole premise."
Godbole described the rollout as deliberately measured, with company technology teams visiting the Matthews store daily to gather feedback from store associates and the DoorDash partnership team. "We literally are going to the store every day," she said. "We are observing. We are listening to the feedback from our store associates and from DoorDash, and we could make changes as needed and be really agile."
She also pushed back against the notion that the initiative is technology-driven for its own sake. "When associates and customers are interacting with Lowe's, I really want the technology to disappear, and I want the experience to shine through," Godbole said.
Lowe's joins a growing roster of retailers that have added drone delivery as a fulfillment option, including Amazon, Walmart, and Uber Eats. The distinction the company claims is its position as the first in the home improvement category.
Drone delivery as a broader industry trend has not been without friction. The technology has drawn criticism in several parts of the country over noise and privacy concerns, with particularly vocal opposition in states such as New Jersey. Expanded operations also require regulatory approval to navigate denser airspace, and Godbole said Lowe's is relying on the expertise of both DoorDash and Wing to meet applicable standards.
Godbole indicated that drones remain one piece of a wider technology agenda at the company, which also includes improvements to express same-day delivery and the integration of artificial intelligence into internal workflows for store associates.
Whether the North Carolina pilot translates into a broader network will depend on the results of the current testing phase — a signal that the home improvement sector's race to close delivery gaps with general merchandise rivals is still in its early stages.